Dylan co-operates with UK ad campaign
I was barely a week old when iconic singer Bob Dylan first released his timeless single Blowin’ In The Wind in 1963.
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And now the anti-war anthem adopted by the Vietnam peace movement is to be heard again as the soundtrack to an advertising campaign by Britain’s Co-operative Group.
It is the first time for one of Dylan’s songs to be used in a UK television ad but the singer was reportedly persuaded by the supermarket company’s ethical approach to business, following guidelines on environmental impact, fair trade and social responsibility.
As reported by Sky News Online, it is rare for Dylan to allow his work to feature in commercials although it has been used by the Bank of Montreal, Cadillac and Apple. In 2005, he made the controversial decision to make an album of unreleased tracks Live at the Gaslight 1962 available only through Starbucks outlets. A year earlier, an exclusive compilation CD was sold by US lingerie retailer Victoria’s Secret.
Whatever his view of business, Dylan has never been outspoken about his work. It usually speaks for itself. Ranked the 14th greatest song of all time by Rolling Stone magazine, Blowin’ In The Wind was first released on the 1963 album The Freewheelin’ Bob Dylan.
Tags: advertising, Bob Dylan, marketing
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